Privacy Policy

1. Information We Collect

Information You Provide

At SplendidJourney, we collect information you provide directly to us when you:

• Request a service quote through our contact form
• Book our transportation services
• Contact us via email or phone
• Subscribe to our newsletter or marketing communications

This information may include your name, email address, phone number, pickup and destination locations, travel dates and times, number of passengers, vehicle preferences, and any special requirements or requests.

Information Collected Automatically

We may automatically collect certain information when you visit our website, including:

• Device information (browser type, operating system, device identifiers)
• Usage data (pages visited, time spent, click patterns, scrolling behavior)
• Technical data (IP address, cookies, web beacons)
• Analytics data through Microsoft Clarity for website optimization

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our transportation services
• Process your service requests and bookings
• Communicate with you about your reservations
• Send you service updates, confirmations, and administrative messages
• Respond to your inquiries and provide customer support
• Analyze website usage and user behavior to improve our website experience
• Send you marketing communications (with your consent)
• Comply with legal obligations and resolve disputes

3. Information Sharing

We do not sell, trade, or otherwise transfer your personal information to third parties except as described below:

• Service Providers: We may share information with trusted third-party service providers who assist us in operating our business, including Microsoft Corporation for website analytics through Microsoft Clarity
• Legal Requirements: We may disclose information when required by law or to protect our rights and safety
• Business Transfers: Information may be transferred in connection with a merger, acquisition, or sale of assets

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Service booking information is typically retained for accounting and tax purposes as required by Portuguese law.

6. Your Rights (GDPR)

Under the General Data Protection Regulation (GDPR), you have the following rights:

• Right to Access: Request copies of your personal information
• Right to Rectification: Request correction of inaccurate information
• Right to Erasure: Request deletion of your personal information
• Right to Restrict Processing: Request restriction of processing your information
• Right to Data Portability: Request transfer of your information to another service
• Right to Object: Object to processing of your personal information

To exercise any of these rights, please contact us at info@splendidjourney.com.pt

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website usage.

Microsoft Clarity

We use Microsoft Clarity, a web analytics service provided by Microsoft Corporation. Clarity helps us understand how users interact with our website through features like session recordings and heatmaps.

Microsoft Clarity collects information such as:

• How you navigate and interact with our website
• Mouse movements, clicks, and scrolling behavior
• Browser and device information
• IP address (anonymized)
• Pages visited and time spent on each page

This information is used to improve our website's usability and user experience. Microsoft Clarity processes this data in accordance with Microsoft's privacy practices. You can learn more about Microsoft Clarity's data collection and privacy practices at https://clarity.microsoft.com/privacy.

Managing Tracking Preferences

You can control cookie preferences through your browser settings. However, please note that disabling certain tracking technologies may affect your browsing experience on our website. To opt out of Microsoft Clarity specifically, you can visit the Microsoft Clarity privacy page linked above.

8. International Transfers

Your information may be transferred to and processed in countries other than Portugal. We ensure appropriate safeguards are in place to protect your information in accordance with GDPR requirements.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

10. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

11. Governing Law

This Privacy Policy is governed by Portuguese law and the regulations of the European Union, including the General Data Protection Regulation (GDPR).